Katherine Brown-Siebenaler
Welcome!
Thank you for visiting my portfolio. Here you can find more details about my career experience, professional skills, and education. Have any questions? Let me know! I’d love to chat with you.
Profile Summary
I am a content marketing professional with more than eight years of experience developing strategic, customer-focused content for B2B SaaS and technology organizations. My work sits at the intersection of storytelling, data, and business impact, translating complex technical concepts into compelling narratives that drive brand awareness, customer engagement, and measurable results.
I currently lead the development of customer case studies, video storytelling initiatives, blogs, and sales enablement content for Onshape, the world’s fastest-growing cloud-native CAD and PDM platform. In this role, I partner closely with customers, engineering teams, sales, product marketing, and executive stakeholders to showcase how innovative companies across industries like aerospace, robotics, consumer products, manufacturing, and medtech bring products to market faster using a modern technology solution. From identifying story opportunities and managing customer relationships to leading video productions and crafting long-form content, I oversee projects from concept to publication and promotion.
I hold both a bachelor's degree in Journalism and a master's degree in Mass Communication with a specialization in Digital Strategy from the University of Florida. I am passionate about continuous learning and thrive in environments that value curiosity, collaboration, and innovation.
My expertise spans content strategy, customer marketing, thought leadership, SEO and Generative Engine Optimization (GEO), brand storytelling, analytics, and cross-functional project management. I enjoy working across teams to align content with broader business objectives and believe the best marketing combines creativity with evidence-based decision making.
Above all, I strive to create work that informs, inspires, and delivers value for customers, stakeholders, and the organizations I support. I am energized by opportunities to tell meaningful stories, solve complex challenges, and contribute to teams that are building what's next.
Please explore my portfolio to view examples of my work. Thank you for visiting!
Experience
PTC - Onshape: Sr. Technical Writer
October 2023 - Present
I lead customer marketing content initiatives for PTC's Onshape, the world's fastest-growing cloud-native CAD software. I specialize in translating complex engineering concepts and technical use cases into accessible, results-driven videos, case studies, and blogs for global audiences across industries such as robotics, aerospace, medical technology, and consumer products. My role encompasses every stage of the content lifecycle: identifying and cultivating customer relationships, ensuring stakeholder alignment, and producing engaging content that aligns with brand messaging. I also direct high-value customer video productions, partnering with customers and production teams to develop storylines, conduct onsite shoots, oversee post-production, and support cross-channel launch campaigns. Through these efforts, I am directly responsible for generating more than six figures in marketing-qualified leads (MQLs) in FY25–26.
PTC - Creo: Marketing Content Manager
June 2022 - October 2023
I manage marketing content strategy, development, and deployment for PTC’s 3D Computer-Aided Design (CAD) software business (the company’s primary business segment). In my role, I am responsible for two high-visibility blogs, including concept strategy, managing a team of freelancers and a freelance budget, copywriting, editing, and CMS management. I also lead the strategy and creation of campaign materials to promote CAD marketing lead-generation goals. I collaborate cross-functionally with subject matter experts, thought leaders, customers, and partners to support CAD initiatives, including multiple annual product launches, for the Creo, Mathcad, and PTC University brands.
Content Strategist, SelectQuote Insurance Services
January 2022 - March 2022
As part of the SEO Content team, I led strategic planning and execution of SEO content projects for Life, Auto, and Home insurance divisions. I owned and maintained content asset inventory and audit systems for all site pages. I strategized, edited, and uploaded site content to the WordPress CMS. I also conducted competitive research and presented recommendations for sitewide content improvement plans. Note: My role was impacted by company-wide layoffs due to 2021 Q4 earnings that predated my employment.
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Content Strategist & Writer, Huron Consulting Group
July 2021 - January 2022
I produced a range of thought leadership and sales-enablement content, including but not limited to articles, case studies, infographics, and e-books. I strategized and analyzed ongoing content campaigns aligned to business and stakeholder objectives and built strong relationships with internal stakeholders (subject matter experts, business leaders, etc.) to gain insights and strengthen content.
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SEO Marketing Specialist, pepper
March 2020 - October 2021
I created, operated, and oversaw all SEO marketing activities for Pepper, a lifestyle intimacy e-commerce startup based in Las Vegas. I led keyword research for website optimization, analyzed on-site SEO for product marketing decisions, and performed audience analytics and other SEO duties as needed. I was responsible for strategy, creation, and management of all website copy (product pages and editorials), emails, and social media posts. I also ran small-scale paid search and social media campaigns. As part of the startup team, I also assisted with business decisions on brand direction and wider marketing strategy.
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Copywriter Associate, powerschool
October 2019 - July 2021
I produced a variety of written content to promote go-to-market and internal priorities that supported sales initiatives or company goals, including blogs, webinar signup pages, emails, social media posts, landing page copy, customer stories, and other collateral as needed. I worked collaboratively with the design team to ensure the production of holistic branded content, as well as with campaigns and solution marketing teams to align with our persona-based strategy. I also spearheaded efforts to update our in-house style guide, create monthly internal marketing newsletters, and led A/B testing efforts for webinar optimizations.
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Senior Writer, The villages daily sun
November 2016 - March 2018
As a daily news reporter, I pitched, researched, and wrote short and long-form stories on the Veterans and Public Safety beats. I was promoted to the senior position after achieving rigorous internal goals and completing a 6-week intensive editing course. During my time at the paper, I developed strong relationships with sources and community members, increasing my customer service and interpersonal skills. I received third place for the Florida Press Club Lucy Morgan Award for In-Depth Reporting in 2018 for an in-depth report on military burial traditions.
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Skills
Education
University of Florida
Master of Mass Communication with focus in Digital Strategy
May 2020
University of Florida
Bachelor of Science in Journalism
May 2016