Katherine Brown-Siebenaler
Welcome!
Thank you for visiting my portfolio. Here you can find more details about my career experience, professional skills, and education. Have any questions? Let me know! I’d love to chat with you.
Profile Summary
I’m a strategic communications and brand marketing professional with more than a decade of experience developing high-value marketing content for various B2B organizations. My work sits at the intersection of brand storytelling and business impact, translating complex technical concepts and customer proof points into compelling narratives that drive brand awareness, engagement, and measurable business results.
I currently manage the development of customer marketing content (case studies, videos, blogs, earned media, etc.) for PTC’s Onshape, the world’s fastest-growing cloud-native CAD & PDM software. I qualify customer leads from sales, marketing, and executive stakeholders to source valuable brand advocates across industries like aerospace, robotics, consumer products, manufacturing, and medtech, then showcase how those companies are bringing their products to market using our modern technology solutions. I oversee these projects 100% from concept to publication and promotion, from identifying story opportunities and managing customer relationships to leading video productions and crafting on-page content.
I hold both a bachelor's degree in journalism and a master's degree in mass communication with a specialization in digital strategy from the University of Florida. I initially joined the workforce as a journalist, lending me skills in research, data analytics, fact checking, and editing that set me apart in my marketing and executive communications career. Since transitioning to marketing content and brand communications, my expertise has expanded to include brand and content strategy, customer marketing, sales and thought leadership, SEO and Generative Engine Optimization (GEO), lead generation, and cross-functional project management. I enjoy working across teams (marketing, sales, customer success, corporate comms, and executive leadership) to align content with broader business objectives. I believe the best marketing strategies combine strong brand storytelling with evidence-based decision making.
In my personal time, I am a member of The Junior League of Austin, an historic and well-respected women’s service and professional development organization. I have served in various roles on the Communications Council, which manages internal and external communications with both members and the greater central Texas community. In addition to content editing and promotion, I was elected as the 2026-27 editor for our annual magazine publication (with a distribution of 3000+ readers) and as the incoming Vice President of Communications for 2027-28.
Above all, I strive to create work that informs, inspires, and delivers value for customers, stakeholders, and the organizations I support. I am energized by opportunities to tell meaningful stories, help solve complex challenges, and contributing to teams that are building what's next. I am passionate about continuous learning and thrive in environments that value curiosity, collaboration, and innovation.
Please explore my portfolio to view examples of my work. Thank you for visiting!
Experience
PTC - Onshape: Sr. Technical Writer
October 2024 - Present
I lead customer marketing content development for PTC's Onshape, the world's fastest-growing cloud-native CAD (engineering design) software. As part of our brand marketing team, I identify and qualify strategic customer accounts, then collaborate with sales, customer success, executive leadership and, ultimately, customers to produce engaging customer proof-point content (case studies, videos, blogs, earned media, etc.). I translate complex engineering concepts and technical use cases into accessible, results-driven videos, case studies, and blogs for global audiences across industries including robotics, aerospace, automotive, manufacturing, government, energy, medical technology, and consumer products. My role encompasses every stage of the content lifecycle: identifying and cultivating strong customer relationships, ensuring stakeholder alignment, producing engaging content that aligns with brand strategy and marketing goals, and promoting finished content through organic and earned media channels. In addition to written content, I also manage an $100k annual budget for the production of high-value customer videos, partnering with customers and production teams to develop storylines, conduct onsite shoots, oversee post-production, and support cross-channel launch campaigns. Through these efforts, my work was directly responsible for generating more than six figures in marketing-qualified leads (MQLs) in FY26 while growing brand awareness.
PTC - Creo: Marketing Content Manager
June 2022 - October 2024
I managed content strategy, development, and deployment of marketing content for PTC’s computer-aided design (CAD) software, Creo. I was responsible for the day-to-day and strategic management of two high-visibility blogs as well as lead generation campaign content (landing pages, emails, social content, etc.). I managed a team of freelancers and content budget while continuing to hone my skills in copywriting, editing, SEO, content management systems, and other relevant areas. I also collaborated cross-functionally with subject matter experts, thought leaders, customers, and partners to support multiple annual product launches for the Creo, Mathcad, and PTC University brands.
Content Strategist, SelectQuote Insurance Services
January 2022 - March 2022
As part of the SEO Content team, I led strategic planning and execution of SEO content projects for Life, Auto, and Home insurance divisions. I owned and maintained content asset inventory and audit systems for all site pages. I strategized, edited, and uploaded site content to the WordPress CMS. I also conducted competitive research and presented recommendations for site-wide content improvement plans. Note: My role was eliminated due to companywide restructuring.
Content Strategist & Writer, Huron Consulting Group
July 2021 - January 2022
I produced a range of thought leadership and sales-enablement content, including but not limited to articles, case studies, infographics, and e-books. I strategized and analyzed ongoing content campaigns aligned to business and stakeholder objectives and built strong relationships with internal stakeholders (subject matter experts, business leaders, etc.) to gain insights and strengthen content.
SEO Marketing Specialist, pepper
March 2020 - October 2021 (contract)
I created, operated, and oversaw all SEO and content marketing activities for Pepper, a B2C lifestyle intimacy e-commerce startup. I led keyword research for website optimization, analyzed on-site SEO for product marketing decisions, and performed audience analytics and other SEO duties as needed. I was responsible for strategy, creation, and management of all website copy (product pages, editorials, and a blog), emails, and social media posts. I also oversaw paid search social media campaigns. As part of a small startup team, I frequently assisted with business decisions on brand direction and wider marketing strategy.
Copywriter, powerschool
October 2019 - July 2021
I produced a variety of marketing content that supported go-to-market campaigns and products and aligned with business goals, including blogs, landing pages, emails, social media posts, webinar signup pages, customer stories, etc. I worked collaboratively with a design team to ensure the production of holistic branded content, as well as with campaigns and solution marketing teams to align content with a persona-based marketing strategy. I also spearheaded efforts to update our in-house style guide, create monthly internal marketing newsletters, and led A/B testing efforts for webinar optimizations.
Senior Writer, The villages daily sun
November 2016 - March 2018
As a daily news reporter, I pitched, researched, and wrote short and long-form stories on the Veterans and Public Safety beats. I was promoted to the senior position after achieving rigorous internal goals and completing a 6-week intensive editing course. I developed strong relationships with sources and community members, building a trustworthy reputation for quality, factual reporting. I received third place for the Florida Press Club Lucy Morgan Award for In-Depth Reporting in 2018 for an in-depth report on military burial traditions.
Education
University of Florida
Master of Mass Communication with focus in Digital Strategy
May 2020
University of Florida
Bachelor of Science in Journalism
May 2016